OUR 3T APPROACH

We bring the three core Orb tenets of Transborder, Transmedia, and Transformation into everything that we do.

Transborder “East-West” Commitment 1+1=11

Our presence in Los Angeles and Beijing represents our aim to unite international and Chinese markets, cultures, and peoples. It means being on top of the latest market, financial, creative regulatory and cultural trends that are shaping markets in China and Hollywood, and delivering products that speak to both, is at the core of our transborder focus. It is more than a strategy or a repeat of a fad notion – it is a passionate commitment.

Transmedia, 360 degree Storytelling on multiple platforms

The proliferation of borderless content and new platforms have made media more competitive and exciting than ever. We believe that creating a “through-line” that connects films, games, television, Internet, wireless and publishing is not the wave of the future, but a necessary part of any entertainment franchise. Our transmedia focus disciplines us to think in a holistic fashion about all of our projects as we seek to deliver comprehensive “worlds” that are reflected in an array of complimentary content rather than one linear story.

Transformational Ethos is the Zeigeist

Our world is undergoing a profound series of changes and challenges, and point to the need for a paradigm shift of vast dimensions. We believe that entertainment has a historic opportunity to inspire positive change during this pivotal moment in human evolution. Media can be healing, inspiring, hopeful and transformational for the individual and the world at large while being entertaining and engaging. Doing and inspiring good through our content and corporate practices is at the center of everything ORB does.